Predictive Insights
Machine learning models analyze order data to understand individual purchasing patterns and anticipate future demand
Supply chain
SwipeRx
Next Level Pharmacy Supply Chains
Strengthening Pharmacy Supply Chains in Indonesia
SwipeRx is leading the transformation of pharmacies in Southeast Asia by providing digital tools that connect and support pharmacy professionals across the region. Its platform combines professional education and peer connections with practical tools for sourcing medicines and managing pharmacy operations.
Causal Foundry has been working with SwipeRx to understand pharmacy demand and improve purchasing in Indonesia. By combining supply‑chain data with e‑commerce insights, our adaptive AI technology is helping SwipeRx teams make better inventory decisions and increase revenue.
AI for better decisions
Understanding Pharmacy Needs to Improve Supply
Every pharmacy has its own customers, purchasing patterns and stock requirements. Understanding these differences is essential for helping pharmacists order the right products at the right time.
Causal Foundry analyzes SwipeRx order data to build predictive models of demand and engagement. These models help identify individual pharmacy behaviors and anticipate how they may change over time. Based on these insights, our software enables SwipeRx’s platform to adapt its in‑app content and messaging, delivering targeted interventions that encourage better purchasing practices.
These interventions are designed to make engagement with the platform more meaningful and relevant to each pharmacist’s needs and circumstances. Through ongoing experimentation, Causal Foundry and SwipeRx have tested different approaches, learned what works, and refined their interventions.
Personalized Engagement
Adaptive messaging and in‑app content deliver relevant prompts to pharmacists based on their behavior and needs
Continuous Experimentation
Different interventions are tested and refined to identify the approaches that best support pharmacy purchasing decisions
AI for global impact
Turning Better Engagement into Better Outcomes
Since 2023, Causal Foundry and SwipeRx have launched several interventions to support the platform’s mission of connecting small pharmacies and helping them make meaningful purchasing decisions.
By combining SwipeRx’s digital technology with Causal Foundry’s adaptive AI, this collaboration is strengthening the supply chains that bring essential medicines to all communities across Indonesia.
Higher revenue
+7%
Overall revenue increase
Personalized engagement
156K
Personalized nudges sent to customers
Higher customer engagement
+13%
Increase in engagement among nudged customers
Farouk MeralliFounder & CEO“We are excited to innovate with Causal Foundry, using AI to improve medicine quality, availability, and affordability across Southeast Asia, making a positive impact on the lives of millions”
Funded By
